SICILY
MARKET REPORTS
Annual market reports on luxury travel in Sicily: official tourism data, source markets, the luxury segment and what it means for travel advisors and hoteliers. Published by TRUE at each edition of TRUE Sicilia.
Sicily 2026: The Numbers Behind the Growth of International Luxury Travel
A market report for luxury travel advisors and hoteliers. Published November 2026, data as of October 2026.
Sicily entered 2026 from an already high base, and its growth is now driven by international travellers, longer stays and rising hotel rates at the top of the market. This report brings together the latest available data: who is travelling to Sicily, the weight of North America, the performance of Palermo, Taormina and the southwest, and what it means for luxury travel advisors and hoteliers.
- +18.4%
- overnight stays, January-August 2026 compared with 2024*
- +4.6%
- arrivals, January-August 2026 compared with 2024*
- +5.8%
- overnight stays, January-August 2026 compared with 2025
- +8.5%
- North American arrivals, first half of 2026 compared with 2025
The next edition will be published with TRUE Sicily 2027.