Market intelligence

TRUE
REPORTS

One report per destination, every year. Official tourism data, source markets, the luxury segment and what it means for travel advisors and hoteliers, presented at each TRUE edition and published here.

Sicily · 2026

Sicily 2026: The Numbers Behind the Growth of International Luxury Travel

Sicily entered 2026 from an already high base, and its growth is now driven by international travellers, longer stays and rising hotel rates at the top of the market. This report brings together the latest available data: who is travelling to Sicily, the weight of North America, the performance of Palermo, Taormina and the southwest, and what it means for luxury travel advisors and hoteliers.

Read the report →All Sicily editions

Sardinia · 2026

Sardinia 2026: The Numbers Behind Italy's Fastest-Growing Luxury Destination

In 2023, Sardinia was the only Italian region where tourism declined. In 2025, ISTAT ranked it first in Italy for tourism growth. This report explains the turnaround with official data: who is travelling to Sardinia, where on the island the growth is happening, and what the 2026 season shows about the future of luxury travel in Sardinia.

Read the report →All Sardinia editions